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Sunday Afternoon’s Technology

We’re hat experts. Lovers of the great outdoors. And we tinker until we get it right.

We know what it’s like out there, so we design our hats to be good companions for your adventures on or off trail, in the garden, out on the water, on the street, and in the sun. Wherever your path leads—whether it’s pushing the limits or simply passing the time – our designs and technologies will take you there in style and comfort.

Key Benefits

The sun! Celestial ball of light and warmth! It’s hard to beat the enjoyment of a day in the sun, unless it’s a day spent in the shady pleasantness of a UPF 50+ hat. A rating of UPF 50+ is the highest sun protective rating achievable and means only 1/50th or less of UV rays are able to pass through, allowing you to diminish the sun, not the fun!

Get yourself a Sunday Afternoons insulated hat and keep the warmth in and the UV radiation out! Our insulated hats are constructed from wool felt and are water repellent, but still offer UPF 50+ protection, so you can stay outside in all of the elements. Protect yourself all year round, because the sun does still shine in winter!

UPF 50+

Sunday Afternoons hats are designed to protect in even the harshest sunlight, with all hats rated UPF 50+ and approved by the Melanoma International Foundation.

Our Technology

Sunday Afternoons hats stand apart from the rest with their incredible range of technical features, including folding brim technology, anchor-lock sizing system, flow-through ventilation system and sunglass securing system.

Key Features

Sunglass Lock

Don’t shake off a great pair of shades. Lock your sunglasses in place with these clever integrated sleeves and never lose another pair. When they’re not on your face, you’ll know right where to find them.

Clamshell Brim

Wear it on your head. Stick it in your pocket. The amazing, space-saving folding brim engineered for life by the seat of your pants.

Smart Strap™

Hold your hat on, but don’t let it hold on to you! The SmartStrap™ keeps your hat in place, but will break away safely if given a good tug.

Convertible Ventilation

Hot heads rejoice! Finally it’s OK to flip your lid again. Our Convertible Ventilation flaps allow you to easily go from full coverage to fantastic air-flow. Breeze easy, friends.
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