Tell me more about Sunday Afternoons?
A global leader in technical hats that offer superior protection from the elements, Sunday Afternoons has been redefining what headwear can do for over 25 years. Oregon-based and family-owned, the company offers a year-round collection specializing in UPF 50+ sun protection, patented performance technologies, innovative features, classic styling, and lightweight materials. Founded in 1992, Sunday Afternoons first launched with the Adventure Blanket, followed by the Original Adventure Hat—initially created from blanket remnants—which today remains one of the most popular styles in the Sunday Afternoons collection. With a presence in 50 countries globally, the company is rooted in its love of the outdoors and strives to promote and support natural spaces, wild places, and endeavors that celebrate being outside. For more information, visit www.sundayafternoons.co.nz.
What does UPF stand for?
UPF stands for Ultraviolet Protection Factor, which is the international standard for rating UV resistance in textiles.
What UPF certifications do your hats have? How do you test them?
The majority of our line is rated UPF 50+, the highest possible rating, blocking over 98% of UVA and UVB rays. All of our materials are tested at independent labs, in accordance with AATCC 183-2014, the international testing standard for UPF ratings in textiles. We conduct UPF testing on our products to ensure they meet our standards. Please check individual products for the specific UPF rating.
What are your sustainability goals and how do you measure progress?
A proud member of the Outdoor Industry Association (OIA) and the Sustainable Apparel Coalition (SAC), Sunday Afternoons is actively working on a sustainability roadmap to measure progress and assess opportunities related to our supply chain, materials, and practices. Our participation in reputable industry associations ensures that we introduce best practices when working to improve our environmental and social sustainability. In 2017, we completed the Higg Index Brand and Retail Modules. Developed by the Sustainable Apparel Coalition, the Higg Index is a suite of tools that enables brands, retailers, and facilities of all sizes—at every stage in their sustainability journey—to accurately measure and score a company or product’s sustainability performance. The Higg Index delivers a holistic overview that empowers businesses to make meaningful improvements that protect the well-being of factory workers, local communities, and the environment.
How do you incorporate sustainability into your product design?
As a member of both the Outdoor Industry Alliance (OIA) and the Sustainable Apparel Coalition (SAC), Sunday Afternoons is continually striving to improve the sustainability of our supply chain, materials, and practices. Many of our performance materials and trims are bluesign® or Oeko-Tex® Standard 100 certified. We comply with RSL (Restricted Substances List) testing of our products, and one of our main body fabrics is made from 100% recycled material.
Are your fabrics recycled?
Many of our fabrics are recycled, and we are committed to increasing that number. You may see that many of our main body fabrics and trims are bluesign® certified. bluesign is a standard of environmental safety for textiles. If a fabric is bluesign certified, it means that the raw materials used to create it have been reviewed based on their ecotoxicological impact, and toxic chemicals or processes have been replaced with more sustainable alternatives.
Where are your products made?
Sunday Afternoons is committed to a safe, fair, and healthy working environment for all employees and our factory workers alike. With supplier partnerships across Asia and Mexico, we are actively implementing code of conduct agreements, regularly scheduled third-party audits, and required compliance with the OIA Fair Labor Code of Conduct.