Beyond The Brim

For more than 30 years, our family-owned company has been pushing the boundaries of hat making. Every day we are taking steps to make our hats more durable, sustainable, and socially responsible—so we feel good making them and you feel great wearing them.

Responsible Design

78%

of our Collection incorporates recycled or responsibly sourced materials.

63%

of our 2023 Collection features bluesign® materials.

*Calculated from our 2023 collection.

  • What is responsible design?

    Our pursuit of the perfect hat is relentless. Ingenuity—and good old-fashioned persistence—is what drives both our craft and our approach to sustainability. We select materials that enhance the quality and durability of our products while safeguarding the environment and human health, and we measure our progress to ensure accountability and transparency in our decisions, where possible.

  • CoolCore® Chemical Free Fabric

    CoolCore® is a patented chemical-free cooling technology built into the fabric fibers of our hats and accessories. CoolCore® maximizes a fabric's wicking ability, quickly evaporating sweat to keep you cool and comfortable in any condition. Best of all, it won't wash out over time—CoolCore® cooling technology keeps its cooling properties for the life of the garment.

    Shop CoolCore® Products 

  • PFAS-Free Water Repellent

    Wherever possible, we avoid using per- and poly-fluoroalkyl substances (PFAS) and fluorine in our Durable Water Repellent (DWR) to ensure safety for factory workers, customers, and the environment. Look for the "PFAS-free DWR" call-out on our hats.

    Shop PFAS-Free Hats 

  • Tackling Climate Change Head On

    Sunday Afternoons is Climate Neutral Certified! We are actively reducing, managing, and offsetting greenhouse gas emissions from operations, manufacturing, and the delivery of our products worldwide.

    Learn More 

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Ethical Treatment Of People

100%

of our finished-goods manufacturers have completed third-party audits for fair and safe labor practices.

Industry Memberships

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What do we mean by ethical treatment of people?

We are committed to supporting diversity, equity, and inclusion in our workplace and in the outdoors, and we strive to improve the wellbeing of our employees and workers around the world. In collaboration with factories, vendors, industry organisations, and our own internal teams, we are dedicated to continuously improving working conditions, prioritising employee and worker wellbeing, and lessening the environmental impacts of our business practices and manufacturing processes.

We are aware of the historical exclusion of Black, Indigenous, People of Color, women, people with disabilities, older people, and other marginalised people in outdoor activities. In the outdoor community and industry, this lack of representation stems, in part, from discriminatory practices, the high cost of outdoor pursuits (including gear, travel, and time), and the absence of these people in the workplace and in promotional marketing materials. This exclusion fails to capture the diversity of outdoor users and can perpetuate harmful stereotypes about who belongs and who doesn’t.

We envision a future where all people feel welcome in the outdoors, regardless of their race, size, gender, or other underrepresented or marginalised identity.

Meaningful Conservation

WE'VE DIVERTED MORE THAN

5.5

MILLION BAGS,

EQUIVALENT TO

100,000

POUNDS OF PLASTIC

from landfills by eliminating individual polybags for both wholesale and retail orders

Why meaningful conservation?

We wouldn't be in the hat business if it wasn't for our love of the outdoors. From exploring our home in the Pacific Northwest to venturing around the globe, Sunday Afternoons supports organisations that are intentionally making the world a better place. From conserving resources within our own practices to providing charitable contributions to organisations working to conserve the natural world, Sunday Afternoons is dedicated to reducing our impact.

Partnerships

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